The situation

Exhibiting “Experimental Driving” at the Durham Fruit

The task

Promote the event to get people through the door make an event on Eventbrite then using mailing lists, Instagram, Facebook, X, to promote the event to interested people

The result

25 people attended. $300 ad spend over one month. We charged $30 a person at the door. Mostly people from the mailing list came though a few came from the social promotion.

The takeaway

Next time don’t hire DJ’s or collaborate with DJ’s and split profits.