The situation

Arts for literacy is a fictional non profit using art as a vehicle for increasing literacy.

The task

We plan to raise funds through having a website doing SEO while promoting our classes and exhibits on various digital marketing channels.

The action

My job on the team was the write the executive summary, marketing funnel channel visualization, and KPI’s/objective’s

The result

Good grade and practice making a presentation

The takeaway

Through SEO, email, and social campaigns one can drive a lot of traffic to a website.