The situation

A business is experiencing 0% return on ad spend because marketing costs are going up. They are looking for a marketing proposal that will increase the return on ad spend over time.

The task

Our team was tasked with developing and presenting a compelling multi-channel loyalty program proposal to incentivize new and existing customers to purchase more products, more often.

The action

As a member of a digital marketing team my job was to create the Social Media Ad Campaign and to design the search campaign plan and structure

The result

A compelling presentation and a good grade.

The takeaway

Building a multi-channel loyalty marketing program is a great opportunity to increase ROI while also delivering value to customers. Value-driven marketing changes the conversation from “how can I get customers to spend more money?” to “how can I offer more value to customers, and as a result, build a deeper relationship?” And building a clean, visually please presentation that lays out a logical strategy, targets customers at each stage of the funnel, and provides compelling funnel-optimization metrics is a great way to get a marketing proposal approved.